Launched 40 years ago and uniting longstanding partners Rolex, Nautor’s Swan and the Yacht Club Costa Smeralda, the biennial Rolex Swan Cup returns for its 21st edition from 6-13 September. These pivotal relationships between likeminded organizations and built on mutual commitments to precision, innovation and upholding tradition remain the cornerstone of the competition’s continued success. The Rolex Swan Cup provides a showcase for over half a century of Nautor’s Swan designs, from now classic yachts built in the mid-1960s to the cutting-edge models of today including the burgeoning One Design classes, the ClubSwan 50 and ClubSwan 36. Held in the enviable and challenging sailing environment of Sardinia’s Costa Smeralda, competition across all classes is always intense, closely-fought and contested in a true spirit of fair play.
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Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, Royal Ocean Racing Club, Yacht Club Costa Smeralda, Yacht Club Italiano, New York Yacht Club and Royal Yacht Squadron, among others, are the foundation of its enduring relationship with this dynamic sport.
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